Business Central Vs Dynamics 365 CRM

Sooner or later, every business is to adopt a business solution upgrading their system capabilities and improving their operational flow to grow at scale. Often deciding the right technology becomes difficult especially when it comes to Dynamics 365 Business Central Vs Dynamics 365 CRM. 

Since every business could have different business practices and require different business solutions demonstrating the specific needs. So, this blog is curated for enterprises seeking to upgrade their system capabilities with the right solution to impact their overall business flow and production line. 

We can’t deny the specific features and functional navigation offered by Dynamics 365 Business Central and Dynamics 365 CRM. However, there are some overlapping features that often create hassles for businesses seeking a business solution out of these two. 

Now, let’s make things easy for the enterprises to ensure a smarter decision by deriving Dynamics 365 Business Central Vs Dynamics 365 CRM. Initially understand their core concepts and then, let's navigate through the difference. 

Dynamics 365 Business Central Vs Dynamics 365 CRM 

1. Dynamics 365 Business Central

Dynamics 365 Business Central can be defined as a complete business solution package to control, manage, and drive overall business processes in SMBs. Leveraging Business Central, enterprises can automate their data, streamline their practices, and can acquire operational efficiency. 

It allows enterprises to manage end-to-end business capabilities such as finance management, customer relationship, supply chain, inventory & warehousing, project automation, sales, customer service, and more to join this list. Leveraging all such capabilities, businesses can support their ongoing practices, optimize their resource utilization, and enlarge productivity levels while ensuring seamless global regulation and compliance. 

2. Dynamics 365 CRM 

Dynamics 365 CRM is a full-fledged customer relationship management solution designed for small to mid-scale enterprises seeking to manage their day-to-day operational flow from customer engagement to service part, sales & marketing to field service, and project automation. 

Curated for businesses that are more focused on managing customers, sales, services, and project operations, Dynamics 365 CRM acts as a bundle of applications that comprises Dynamics 365 modules such as Dynamics 365 Sales, Marketing, Customer Service, Project Operations, and Field Services. It helps business to effectively engage their customers, support them in timely accordance, and efficiently drive sales to impact revenue. 

After getting familiar with both these solutions, it can be easily seen that both the D365 Business Central and D365 CRM come with similarity in features, and this often brings decision-makers in dilemma. Now, let’s understand what those common features are and based on how distinctively, users can make a smarter choice out of Dynamics 365 Business Central and Dynamics 365 CRM. 

Common Functional Navigation Between These Two 

Considering the above-mentioned, it’s clear that Business Central and Dynamic 365 CRM come with a few similar capabilities. Here it is essential to perceive which solution would be a specific solution for your business. 

Business Central serves application modules such as sales, customer service, and project operations which are quite similar to Dynamics 365 CRM. However, Dynamics 365 CRM comprises all these modules with in-depth functionality along with a field service module that helps customers proactively serve customers in their preferred locations. 

Let’s explore more facts about what should be chosen whether Dynamics 365 Business Central or Dynamics 365 CRM. 

Does Business Central Offers Scope for CRM Practices? 

Business Central comes with its set of modules to drive your overall business practices. However, due to a few modules’ similarities with Dynamics CRM, it can help to drive basic customer relationship management practices such as contact management, customer engagement & interaction, sales & services, and marketing. 

Furthermore, Business Central can be leveraged to turn your potential prospects into customers, entering quotes and converting them into order completion. It also serves supply chain capabilities to manage and drive your supply chain pipeline but again with limited functionality. You cannot drive advanced functionalities using Business Central. 

If your requirement goes driving customer relationships and sales practices with high-end capability, Business Central will not be able to serve so. Again, Business Central will not help you to drive a major level of sales and marketing practices. To ensure the fulfilment of these practices, Dynamics CRM could be a quite suitable deal for your business. 

Still, things are messing up. Let’s understand how Dynamics 365 Business Central and Dynamics 365 CRM are isolated from each other by clearly knowing when to implement Business Central and when Dynamics 365 CRM. 

When to Choose Dynamics 365 CRM? 

When your customer relationship management imbibes complex processes that are not served by Business Central, for instance, lead distribution, field service management, and more. 

If your business domain needs to carry out advanced terms such as marketing automation, customer service, field service, and project operation management services. 

When there is a need to empower your team with seamless access yet an advanced set of CRM features to be leveraged via mobile devices. 

If your need arises to connect your field service technicians with in-house employees to access and gain the required information in real-time. 

When you need to strengthen your field service executives’ capability with advanced tools and application solutions to proactively serve customers in their preferred locations. 

When all the above-mentioned terms are favorable situations for you, going with Dynamics 365 CRM could be a quite suitable solution for your business. 

When to Choose Dynamics 365 Business Central? 

When your requirement is just not fulfilling customer relationship management part even it incorporates practices such as finance, logistics & warehousing, supply chain, manufacturing, etc., 

When your business demands to scale on a global level, and you need regulatory, global compliance management requirements. 

If your business requirement is to improve your financial visibility, financial reporting, and closing. 

When there is a need to leverage business insights and analytics but not limited to customer management, sales, marketing, etc., to gain visibility into project status, finance & operations, and resources. 

When you need to optimize, control, and manage resource utilization, ensure capacity planning, track invoicing against planned or actual costs. 

When you need to control and manage advanced supply chain capability. Moreover, accessing inventory status and predictive inventory replenishment is your primary requirement. 

Do you think that you need to create bills of materials, require registering consumption, and output for all your bills of material? 

Thus, if your requirement addresses the above-given requirement facts, you certainly need Business Central implementation to simplify, manage, and drive your business processes while ensuring profitability and scalability. 

Summing Up! 

Every business domain comprises distinct business practices and requires different business solutions depending on current business practices and desired scalable objectives, thereby, it becomes essential to make the right decision while choosing a business solution for your enterprise. 

We hope, this blog – Dynamics 365 Business Central Vs Dynamics 365 CRM is involving all the information that can help you to make a strategic yet productive decision for your business. If you have queries or need expert consultation, contact Dynamics Square, your trusted Microsoft Dynamics partner. We can reveal the best solutions for you.