10 Significant CRM Trends to Watch for in 2024 and Beyond

The Customer Relationship Management System has been raised above from a simple contact management tool. It has been repurposed into a pivotal tool that is ushering us towards a future-forward world, where CRM trends are changing the game like never before.

This equipped software system has been repurposed to capture unique yet complex demands in the marketplace. Presently, brands like Microsoft, Salesforce, Oracle, and SAP are creating a stir because of the transformation they are bringing with new CRM trends.

Further, it is certainly not a surprise that the CRM industry’s market value is going to grow at a significant growth rate (CAGR) of 13.9% from 2024 to 2030, as stated in Grand View Research.

As 90% of companies with more than 20 employees already have at least one CRM system. However, the question is, how do companies will make the most of the software system in 2024?

Rest, we all know the progression in the market, and advanced tech integration has transformed the world. Now, let’s see how these attributes have not skipped creating a powerful impact on CRM software trends.

10 CRM Trends in 2024

Let’s read about the promising customer relationship management trends in 2024. And how they are revolutionizing the way we will work and progress.

1. Intervention of Artificial Intelligence

As per a recent Forrester analyst, “With AI, new CRM systems can analyze vast amounts of data to deliver predictive analytics on business outcomes. It enables employees to “interrogate the data differently.”

The ability of AI to automate repeatable processes and operational workflows has created wonders in every industry and CRM is no less. AI has taken the world by storm as it has taken traditional business process automation (BPA) to another façade.

Through AI sales professionals can dive into the world of data analytics and whilst garnering information through AI, they can reap more profitable relationships with their customers.

Also Read: CRM Platform for Businesses

2. Integrating Sustainable Strategies into CRM Market Trends

This is the era where customers’ expectations are to the next level, organizations prefer to take a step beyond to create a powerful impact that aligns with the present momentum.

Therefore, companies are now adopting Sustainable CRM practices that show the organization’s promise to take the responsibility of adhering to environmental and social practices. They focus on building customer relationships with sustainable values and visions.

Brands know that this will even strengthen their goodwill among the target audience. These practices include reducing energy consumption, minimizing paper waste and usage, strategies waste management strategies etc. Some companies prefer recycling initiatives and sustainable supplier selection in their modern CRM process.

Contact our Expert To know more about this CRM Trend.

3. Continuing with Cloud-Based Modern CRM Solutions

Continuing with the cloud is one of the most crucial CRM industry trends. It will be topping the chart again as now clients are satisfied with accessibility and scalability.

The main advantage of cloud-based CRM solutions is that one can delve into CRM data from any location in the world.

Further, another reason is that Cloud-based CRM solutions often include disaster recovery systems.

Data is constantly backed up, reducing the reasons for data loss due to unexpected events. Not only this, but also Cloud-based CRM solutions come with other advantages.

To learn how to take this trend to another level with Microsoft Dynamics CRM

4. Building Cybersecurity Measure

In the year 2024, CRM companies will heavily allocate significant resources towards cybersecurity protocols.

This will focus on ensuring security, aiming to protect sensitive customer data. They will refrain from cyber threats by integrating Blockchain technology which is known for its security parameters.

This feature will be incorporated into CRM systems to protect sensitive customer information.

 As businesses are transforming due to digitization, getting cybersecurity measures within CRM systems is pivotal for maintaining sensitive customer details.

Therefore, this CRM Industry trend is here to stay even after many years we know.

5. Augmented Reality (AR) Support

We are already seeing how real estate and jewellery companies offer advanced & virtual tours through CRM-integrated AR applications. We are also seeing with this feature; it is becoming easy for customers to make an informed decision.

Therefore, looking at the advantages of technology, AR will be integrated into CRM capabilities. The businesses will give immersive experiences to the customer and thereby improve efficient outputs.

Read More: CRM Software for Real Estate

6. Integration of Voice Assistants

The brouhaha around voice assistant is not false, as we can see Siri and Alexa have added so much to our daily tasks. If we look to future-proof the CRM systems, then adding these voice assistants is the solution.

These assistants are building powerful interactions like never before. Imagine how simple it will be to access customer data or schedule calls, follow-ups etc. with a simple voice command.

This trend will enhance productivity and will save time. This feature will be intelligent to protect data from potential risk. Isn’t it worthy and enticing, a task away from mundane?

7. Harnessing IoT-Driven Insights

Data is the king nowadays and harnessing IoT data will help companies to gain valuable insights from real customer behavior patterns.

By using real-time, rich data from IoT devices, one can create secure and efficient customer experiences.

This is the reason IoT-driven data insights should be woven with CRM strategies. This integration will ensure timely and relevant communication with the customers.

8. Advanced Reporting and Analytics

Insightful reporting analytics will be at the forefront of CRM systems in 2024. Organizations will be generating in-depth reports and gain real-time insights, and predictive analysis from their CRM data.

Because understanding the customer’s behavior pattern is important, organizations can use strategies to progress based on customers' historical actions through advanced analytics.

This helps the sales team to offer personalized experiences. Thereby helping the organizations to evolve.

9. New Age Data Visualization

People are transcending the way they work and being productive and this feature is a cherry on the top. Features like depictive graphs, charts, and other visual diagrams amplify CRM analytics.

Therefore, this is a future-compliant CRM industry trend and will stay in 2024 & beyond.

10. Accessible Mobile CRM

In the era of smartphones, people are now comfortable performing their daily assigned tasks with their smart devices. With this transition, the CRM industry is primarily focusing on mobile-friendly interfaces and applications to let the operators manage customer data from anywhere, quickly or at their own pace.

The CRM market trends forecasted for 2024 and beyond have a huge potential in the coming years. Be it Small Business or Medium Business, real estate or any other sector, everyone will benefit from these game-changing trends.

Adapting to these CRM trends will not only help you to create a niche but also will garner a customer satisfaction ratio & growth rate and thus better CX.

So, what are you waiting for? Here is the time to stay ahead of the curve by getting in touch with your Dynamics 365 consultants who have more than 12 years of experience.

Being a trusted Microsoft Dynamics partner, Dynamics Square has established itself as a name to be reckoned with in this industry. Time to get in touch with us for a business-centric, CRM for your business.